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Testimonials Tom is a thoughtful writer with particular strengths in translating
technical content into artful, articulate, benefits-driven copy. He
works very well in team settings and has done a great job representing
the agency
to clients in the capacity of Senior Writer. I have no hesitation
in recommending Tom. Tom came on to our project with limited knowledge of the building materials industry, and yet exceeded our expectations. He went beyond the call of duty to perform substantial market research, and from that was able to identify and grasp the relevant issues in relatively short order. In all our interactions he was both an effective and respectful communicator. Most importantly, Tom was able to 'step back' from the initial brochure draft to take a revised approach when the direction changed, and still deliver excellent content. Though he was hired to write a brochure, he was actually able to drive the strategic positioning of the company's entire branding effort. In the end, we received much more than we anticipated: effective brochure content, strong market positioning, and high confidence for future marketing pieces. McNamara Communications has been instrumental in helping us crystallize
our messaging, shifting from techno-babble to value and benefit-based marketing.
Tom McNamara pulls together the best practices in marketing, design, and
search engine marketing to craft messages that are easy to read and understand.
He is very collaborative and his sense
of
humor makes
him fun to work with. I engaged Tom to work on a variety of marketing campaigns at Blast Radius. He wrote everything from website copy to case studies to marketing collateral. As a writer, Tom executes with speed, imagination, and clarity. As a marketer, he thinks 'strategically and acts creatively'. He quickly captures the essence of the messaging objective — even with complex or technical topics — and translates it into a compelling story. Most impressive of all is Tom's relentless focus on results. He creates content that is not only inventive and concise — but highly relevant and persuasive. These skills are, in my view, what truly set Tom apart. Raquel Hirsch President Hirsch Strategies Inc. Tom McNamara did an outstanding job on our new website and corporate brochure. I've worked with writers before, and I can honestly say Tom is in the upper echelon of professionals. He's mastered the art of translating product features into persuasive benefits without overselling. His insight into technology markets and audiences is not only rare among writers, but a real bonus because it makes my job easier. His first draft was very polished. I wouldn't hesitate to use Tom again and I would highly recommend him to other technology companies looking for help with their marketing communications projects. Blair Lill Marketing Manager Cellex Power Products Tom's work on our website and marketing collateral was right on target. His copy articulated our business concept and value proposition to clients even more eloquently and effectively than we were able to. I give McNamara Communications my highest recommendation. Mariann Westerlund Owner Synergistics Event Services If you like what you hear, and want to explore how to increase the results you get from your marketing messages, contact us today. |
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