| CLIENT: Argus Technologies
SERVICE: Concept, Copywriting
THE BRIEF:
This ad was the first in a campaign developed for Argus Technologies.
The campaign ran in trade magazines for more than three
years. The ad's "equation" concept resonated with telephony
engineers, who showered Argus with sales calls. During the course of this campaign,
company
revenues quintupled to
$145 million.
Other ads in the campaign:
Control
Leader
CLIENT: Catalyst
Paper (Through McMillan)
SERVICE: Copywriting
THE BRIEF:
Catalyst is one of North America's leading manufacturers of mechanical paper
and
pulp
products.
This
ad introduced Catalyst's brand to designers, writers and other creatives, who
are
major
purchasers
and
specifiers
of
paper. It emphasizes the strong environmental pedigree of Catalyst,
beyond product quality and press performance. The ad conveys benefits by giving
the products a "voice."
This
ad
not
only
raised
Catalyst's
brand equity within
an important new market,
but
also
differentiated
the company from competitors. This ad won a Summit Creative Award for Best
Trade Ad.
CLIENT: Canadian Business for Social Responsibility
(Through McMillan)
SERVICE: Concept, Copywriting
THE BRIEF:
As Canada's premier business-led corporate social responsibility organization,
CBSR
wanted
a
creative
way
to
boost
its
public
profile
and
attract
new
members. The result was this "Yes/No" ad campaign, which pairs common
words
with uncommon
visuals to attract, intrigue and persuade. Targeted at business executives, the
first
two
ads
stress
the
business and social benefits of integrating CSR practices, while the third
ad
emphasizes how CBSR membership can help with strategic decision-making. These
ads are flexible enough to stand alone or in sequence within
the
same publication. The ads are currently running in Corporate Knights magazine.
Other ads in the campaign:
No
Yes/No
More samples available, call or email for details.
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