CLIENT: Genworth Financial (Through Ariad Custom Communications)

SERVICE: Newsletter Copywriting

THE BRIEF: Ariad approached McNamara Communications to write the feature article for Genworth Financial's inaugural newsletter targeted at mortgage brokers and lenders. With no experience in the industry, McNamara conducted primary and secondary research to get up to speed quickly on the issues facing the target audience. Then, using clear, straightforward language, McNamara wrote a concise educational article on the major business challenges facing brokers and some concrete ideas on how to overcome them. The entire project, from concept to completion, was finished in less than a week. McNamara wrote the next issue's feature article as well.

Issue 2: Continuing Education

CLIENT: Catalyst Paper (Through McMillan)

SERVICE: Newsletter Copywriting

THE BRIEF: McNamara worked with Catalyst to develop its new online communications vehicle, Unfold Online. Inspired by the award-winning print version, Unfold Online casts a fresh light on Catalyst's products and practices in a fresh medium.

CLIENT: Pacific Newspaper Group (Vancouver Sun)

SERVICE: Advertorial Copywriting

THR BRIEF: The Vancouver Sun needed a lead article for their MBA education advertising feature. After conducting background research, McNamara suggested the article be written around the theme of "leadership" to attract and inspire mid-career readers to delve deeper into the MBA feature. This article set the tone for the rest of the advertising supplement and was well received by advertisers and readers alike.

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