CLIENT: Symantec (Through McMillan)

SERVICE: Concept, Copywriting

THE BRIEF: Symantec wanted to find a creative way to attract customers to its VIP reception party held in conjunction with its annual trade show. At the same time, the company wanted to encourage customers to interact with other guests at the party. Working with the McMillan team, McNamara conceived and wrote the copy for this promotional mailer, which puts a humorous spin on traditional nametag stickers.

CLIENT: HSBC Bank Canada (Through Shervin)

SERVICE: Concept, Copywriting

THE BRIEF: McNamara was contracted to produce concepts and copy for various HSBC sponsorship campaigns, including the two seen here, which were used in HSBC's race and hockey promotions.

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