CLIENT: Symantec (Through McMillan)

SERVICE: Copywriting

THE BRIEF: Symantec wanted to find a creative way to attract customers to its VIP reception party held in conjunction with its annual trade show. At the same time, the company wanted to encourage customers to interact with other guests at the party. Working with the McMillan team, McNamara conceived and wrote the copy for this promotional mailer, which puts a humorous spin on traditional nametag stickers.

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