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CLIENT: Gastown 21 Investments (Through McMillan)
SERVICE: Concept, Copywriting, Information Design
THE BRIEF: As part of its rebranding, Gastown 21 needed a new
website. While at McMillan, McNamara helped
conceive the "Create a New History" theme to encourage prospective
tenants to check out Gastown 21's vacant
office
and
retail space. McNamara wrote in a tone that would attract young,
creative
entrepreneurs to the building. Within
a few months of the website going live, the building was completely leased,
which prompted
the
client
to
create the first waiting list in its 30-year history. All of this was accomplished
on
a very tight schedule and modest budget.
CLIENT: BLive (Through GO Communications)
SERVICE: Concept, Copywriting, Information Design
THE BRIEF: McNamara was contracted by Go Communications to help improve
the web presence of BLive, maker of a remote software solution.
Working
with this team, McNamara helped clarify messaging, improve site
usability,
and increase the persuasiveness of the website copy. BLive
was recently acquired by another software company, Tribeworks.
CLIENT: Cellex Power (Plug Power)
SERVICE: Copywriting, Information Design
THE BRIEF:
Cellex wanted to modernize the company's
website, and engaged McNamara to help overhaul everything from core messaging
to
information
architecture
to
web content. McNamara delivered the copy on a tight timeline and
affordable budget. The
refreshed
website
was
a
key
factor
in
helping
the
fuel
cell
startup
land a new round of multi-million-dollar financing. Not
long
after,
Cellex
was
bought
out
by
larger, US-based
fuel
cell manufacturer, Plug Power, for $45 million.
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