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The Packing House – Marketing Makeover - Summary
For the first time in its 30-year history, Gastown Investment 21 had to create a client waiting list for its flagship building, The Packing House, after we helped revamp the company’s brand, messaging and website. This makeover was capped off by a unique direct response campaign—consisting of mailers, print ads and banner ads.The Client
Gastown Investment 21 is the owner and operator of The Packing House at 21 Water Street, a six-storey heritage building featuring 83,000 sq. ft. of office and retail space located in the heart of Vancouver’s historic Gastown.
To modernize The Packing House's brand and attract tenants to the building’s vacant office and retail space.
Developed a new website around the theme "Create a New History"
Launched an integrated direct response campaign both online and offline
Entire office and retail building leased within three months of campaign launch
Website traffic up significantly since site revamp
Unprecedented phone response to direct mail campaign
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