Copywriter Vancouver & Victoria BC. Strategic Advertising & Website Copywriter in Vancouver & Victoria BC


	Site Map \| Contact Us \| Privacy

Testimonials

Case Studies

Subscribe to the Word Assets eZine to receive free marketing and copywriting tips, best practices, and exclusive subscriber offers. Your privacy is guaranteed, and you may unsubscribe at any time.

Case Studies

The Packing House – Marketing Makeover Packs In New Tenants

For the first time in its 30-year history, Gastown Investment 21 had to create a client waiting list for its flagship building, The Packing House, after McMillan (and McNamara, while working at McMillan) revamped the company’s brand messaging and website. This makeover was capped off by a unique direct response campaign—consisting of mailers, print ads and banner ads.

The Client
Gastown Investment 21 is the owner and operator of The Packing House at 21 Water Street, a six-storey heritage building featuring 83,000 sq. ft. of office and retail space located in the heart of Vancouver’s historic Gastown.

The Challenge
To modernize The Packing House's brand and attract tenants to the building’s vacant office and retail space.

The Solution

Developed a new website around the theme "Create a New History"

Launched an integrated direct response campaign both online and offline

The Results

Entire office and retail building leased within three months of campaign launch

Website traffic up significantly since site revamp

Unprecedented phone response to direct mail campaign